Don’t believe the naysayers. Columnist David Rodnitzky explains why the paranoia surrounding ad blocking is exaggerated and why it will never happen en masse.
Source: Why ad blockers are not a threat to the online ad industry
Ad blocker users have deliberately said no to seeing ads. But some marketers are trying to target them anyway.
Source: Ad tech always wins: Ad blocker users are the new hot ad-targeting segment – Digiday