#branding #brandingstrategy #brandingtips #marketing #marketingtips #marketingstrategy #lavabrands

As marketers, we’re often encouraged to puff up our brands to look as big as possible so that they appear significant and credible in a global marketplace. There’s a sense that if you’re big, you must be successful and if you’re successful, then there’s a higher than likely chance that you’ll continue to grow. READ MORE.

 

Small-Brands-vs-Big-Brands