Only a handful of brands end up with a successful logo that appeals to consumers.
Source: The 10 Best Logos Ever Made | Inc.com
Here are three key steps to understand, define and communicate your brand.
Source: How to successfully create strong brand identity
Rather than simply looking for ways to sell products, modern marketers push the boundaries of traditional advertising by emphasizing products’ overall social relevance.
Source: Brand humanity: how to advertise relevance | ClickZ