Digital Branding. Small Business Marketing
we thought we’d use the RACE planning framework invented by our own Dr Dave Chaffey to apply it to small businesses to help them get the very most of out their marketing campaigns.
Source: Creating a digital marketing plan for Start-ups and Small Businesses – Smart Insights Digital Marketing Advice
Lean businesses have an advantage over their larger counterparts: They can move fast and innovate, which affords them a competitive edge in negotiations. With a clever approach to sales and thrifty
Source: How Small Businesses and Startups Can Stay Competitive and Close Big Deals | Danny Wong