Could Google Trend Data replace brand tracking studies? New research from Drexel University, Brigham Young University, and Google suggest the data could at least supplement traditional methods tolower costs and develop brand search as a metric.
Source: Google, Researchers Seek To Develop Brand Search As A Metric 01/05/2017
According to a new study conducted for Adweek by product review and discovery platform Influenster, brands need to move even further toward mobile if they want to make meaningful connections with women.
Source: Infographic: How Women Want to Interact With Brands Online | Adweek
Approach the experience in a way that strengthens brand awareness and builds rapport.
Source: What the Second-Screen Trend Means for Your Marketing Efforts | Inc.com
we thought we’d use the RACE planning framework invented by our own Dr Dave Chaffey to apply it to small businesses to help them get the very most of out their marketing campaigns.
Source: Creating a digital marketing plan for Start-ups and Small Businesses – Smart Insights Digital Marketing Advice
Man using computer, with devil-shaped shadow behind, comic book, painterly — Image by © Ikon Images/Corbis
IMAGE: CORBIS IKON IMAGES
Source: Avoid these 7 deadly sins of digital marketing
Danny Sullivan on February 10, 2015 at 9:00 am
Don’t understand why anyone uses Snapchat or how marketers can tap into it? I was with you until about two weeks ago. But the recent launch of Snapchat Discover is causing many to take another look. Here’s my guide to using the social network, in particular the “Stories” feature, and why it might be worth your time. Read More.