Where will you put your advertising money this year? If you’re like most businesses, you’re torn between SEM and display advertising. Both have their distinct benefits but which one is right for…
Source: SEM vs. Display Advertising: What’s A Better Investment?
Advertising – Do consumers actually notice online display ads served on Web pages? Which format of ads do people look at and engage with the most?
Source: Advertising – Eye-Tracking Study: How Consumers View Display Ads : MarketingProfs Article