Could Google Trend Data replace brand tracking studies? New research from Drexel University, Brigham Young University, and Google suggest the data could at least supplement traditional methods tolower costs and develop brand search as a metric.
Source: Google, Researchers Seek To Develop Brand Search As A Metric 01/05/2017
One of the essential responsibilities of every search engine marketing company is to stay abreast of the latest advancements, features and other crucial functionality updates in the search engine m…
Source: 5 Significant PPC Optimisation Methods Every Digital Marketer should know – Synotive Developers Blog
According to a new study conducted for Adweek by product review and discovery platform Influenster, brands need to move even further toward mobile if they want to make meaningful connections with women.
Source: Infographic: How Women Want to Interact With Brands Online | Adweek
Growing up is never easy, and millennials have turned the struggle into a slang word: “adulting,” with dedicated memes that say things like, “I’m done adulting for the rest of the day,” as well as, “Adulting is hard.
Source: Brands Are Reaching Out to Millennials Who Want a Break From ‘Adulting’ | Adweek
Approach the experience in a way that strengthens brand awareness and builds rapport.
Source: What the Second-Screen Trend Means for Your Marketing Efforts | Inc.com
AppNexus has launched an “open outstream video marketplace,” which it hopes will boost video ad spend.
Source: AppNexus thinks there’ll soon be just 3 places you need to go to buy video ads: YouTube, Facebook, and AppNexus
Advertising – Do consumers actually notice online display ads served on Web pages? Which format of ads do people look at and engage with the most?
Source: Advertising – Eye-Tracking Study: How Consumers View Display Ads : MarketingProfs Article
The presentation covers the boom in ad tech and mar tech M&A activity as well as the top digital advertising and marketing trends.
Source: LUMA Partners state of digital marketing presentation – Business Insider