Brian Honigman is a marketing consultant, speaker and freelance writer. For more insights on how to be a better marketer, sign up for Brian Honigman’s weekly newsletter. This post originally appeared on the Digital Current blog.
Legendary historian and documentarian James Burke famously said, “you can only know where you’re going if you know where you’ve been.” He was referring to history, but this quote just as easily applies to marketing. Many marketers that are eager to improve blindly embark on a marketing plan without understanding their current state of affairs. READ MORE>