Industry expert Susan Credle says it’s misguided to rely too heavily on content marketing to sell brands
Source: Tried-and-true marketing tricks still have a place in the digital age – The Globe and Mail
An estimated 84 percent of communications will be visual by 2018. An estimated 79 percent of internet traffic will be video content by 2018
Source: 16 Eye-Popping Statistics You Need to Know About Visual Content Marketing — Medium
Tap consumers for their knowledge and feedback to create opportunities that builds deeper brand advocate connections.
Source: The Future of Retail 2016: Consumers As Your Best Brand Advocates
Business success is never easy. It’s especially difficult for a young company. While luck certainly plays a part – having the right product at the right price
Source: 3 Big Mistakes Small Businesses Often Make | BusinessBlogs Hub
Is your website design elements killing your SEO or crushing your conversion rates? How do you know what to look for? Get you answer by reading this post.
Source: 29 Website Design Elements That Kill Your SEO And Conversions – Shane Barker
Research conducted by Unruly found that Millennial males are more prone to highly emotional responses to video ad content. How can these findings help marketers improve their targeting strategy?
Source: Millennial men the most emotional while watching video ads | ClickZ
North America, Western Europe and Japan will lead global advertising spending growth in 2015 for the first time in nine years, as marketers moderate their expectations for growth in emerging markets, according to new projections from ZenithOptimedia.
Source: ZenithOptimedia Lowers Global Ad Spending Forecast Amid Emerging Market Growth Concerns – CMO Today – WSJ
These were the biggest US advertisers in 2014, according to the Ad Age Datacenter.
Source: 10 biggest advertising spenders in the US – Business Insider
When Daniel Korell scanned a QR code on a bottle of Heinz Ketchup, he got more than he bargained for. Rather than bring up the competition page he was expecting to see, it instead linked to a German porn site called Fundorado. Oops.