Marketing

BN-KH094_Zenith_F_20150914100846 (1)North America, Western Europe and Japan will lead global advertising spending growth in 2015 for the first time in nine years, as marketers moderate their expectations for growth in emerging markets, according to new projections from ZenithOptimedia.

Source: ZenithOptimedia Lowers Global Ad Spending Forecast Amid Emerging Market Growth Concerns – CMO Today – WSJ