For the first time since 1880, Americans ages 18 to 34 are more likely to be living with their parent(s) than in a household shared with a spouse or partner.
Source: For First Time in Modern Era, Living With Parents Edges Out Other Living Arrangements for 18- to 34-Year-Olds | Pew Research Center
Upwardly mobile millennials are easily the most sought-after demo for marketers and advertisers, so when Forbes publishes its highly coveted 30 Under 30 list, many take note.
Source: Infographic: How the Best and Brightest Millennials Live, Shop and Dream | Adweek
Growing up is never easy, and millennials have turned the struggle into a slang word: “adulting,” with dedicated memes that say things like, “I’m done adulting for the rest of the day,” as well as, “Adulting is hard.
Source: Brands Are Reaching Out to Millennials Who Want a Break From ‘Adulting’ | Adweek
Even if you don’t quite get them yet, there’s much about the high school class of 2015 that should make you optimistic.
Source: Millennial Consumers Aren’t Who You Think They Are | Re/code
Each generation uses digital differently to consume content and shop for products and services, and marketers need to understand these differences to target their desired audiences on the devices they are most likely to be using. READ MORE>