With new mobile technologies and platforms emerging every day, businesses are faced with the constant question: Are we using all possible mobile marketing capabilities effectively?
Source: 4 ways to drive mobile engagement – Mobile Commerce Daily – Columns
Last week, Verizon and AT&T went on the defensive after T-Mobile chief John Legere claimed in a video that his mobile network serves up better-quality video streams than those of his two rivals.
Source: Netflix plans to give users more control over data consumption amid video-throttling controversy | VentureBeat | Media | by Paul Sawers
Almost two-thirds of businesses are currently less than 20% mobile, according to a Q4 2015 survey. In the next two years, however, execs expect a larger percentage of their organization to be mobile as their audiences continue moving in the same direction.
Source: Marketers Expect Their Businesses to Be More Mobile in Two Years – eMarketer