Social Branding

By Olsy Sorokina

One of our favorite quotes, provenance unknown, is “You don’t really understand something unless you can explain it to your grandmother.” But how many of us tried explaining social media to non-users, such as our older relatives, or even the C-suite of our companies, and failed to do justice to all its benefits? The challenge is underestimated, since the definition of social media is in the state of constant flux.  READ MORE>