MARCH 17, 2015 4 COMMENTS
In this age of growing customer service demands social media cannot be used only for marketing purpose. More and more customers post their complaints, questions and share their experience about different companies through social media channels. Those brands which assist their customers in Facebook, Twitter, monitor forums and discussion boards notice positive feedback from customers and new customers coming from social media networks.
Social media has rapidly become a powerful tool not only for customer engagement, but also for driving customer satisfaction and loyalty. If you still ignore this channel in your customer support workflow, check the below statistics: READ MORE.