With Millennials setting aside an estimated $226 billion for travel during 2015, they’re becoming an increasingly valuable customer base for airlines, hotels and other travel brands. Marketers clearly need to invest in reaching this younger audience – but they can’t rely on traditional channels like TV or radio to forge a connection with them.
Google execs advised marketers to shift 24% of their TV budgets to YouTube if they want to reach a young audience.
Back in June, Facebook announced that it was testing a new ad option called ‘Lead Ads’, which would enable advertisers to receive contact information and queries from potential customers by giving them the ability to collect such data from Facebook direct. Now Facebook has announced that Lead Ads are available to all advertisers.