Social Media

With Millennials setting aside an estimated $226 billion for travel during 2015, they’re becoming an increasingly valuable customer base for airlines, hotels and other travel brands. Marketers clearly need to invest in reaching this younger audience – but they can’t rely on traditional channels like TV or radio to forge a connection with them.

Source: 4 Ways That Travel Brands Can Use Instagram to Connect with Millennials | Social Media Today

facebook-f-logo-1920-800x450-300x169-300x169Back in June, Facebook announced that it was testing a new ad option called ‘Lead Ads’, which would enable advertisers to receive contact information and queries from potential customers by giving them the ability to collect such data from Facebook direct. Now Facebook has announced that Lead Ads are available to all advertisers.

Source: Facebook Announces Lead Ads Are Now Available to Advertisers Everywhere | Social Media Today